Out of Home Advertising and Signs

From "Urbancomm"

Basten, F. E. (2006). Great American billboards: 100 years of history by the side of the road. Berkeley, CA: Ten Speed Press.

Bernstein, David. (2004). Advertising outdoors: Watch this space! London: Phaidon Press.

Cronin, A. (2004). Advertising and the metabolism of the city: Urban space, commodity rhythms. Lancaster, PA: Department of Sociology, Lancaster University.

Gudis, Catherine. (2004). Buyways: Billboards, automobiles, and the American landscape. New York: Routledge.

Hendon, Donald W., & Muhs, William F. (1986). Origin and early development of outdoor advertising in the United States. European Journal of Marketing, 20(5), 7-17.

Houck, John W. (Ed.). (1969). Outdoor advertising; history and regulation. Notre Dame, IN: University of Notre Dame Press.

Krols, Birgit. (2008). Sensational billboards in advertising. Antwerp, Belgium: Tectum.

Laible, Myron. (1997). Changeable message signs: A technology whose time has come. Journal of Public Policy & Marketing, 16(1), 173-176.

Lewis, S. (2003). The media of new public spaces in global cities: Subway advertising in Bejing, Hong Kong, Shanghai and Taipei. Continuum: Journal of Media & Cultural Studies, 17(3), 261–272.

Littlefield, Randy, & Littlefield, Sharon. (2006). Billboards of the past. Atglen, PA: Schiffer Publishing.

Lock, Graham. (2003). Being international, local and Chinese: Advertisements on the Hong Kong Mass Transit Railway. Visual Communication, 2(2), 195-214.

Marin, Dan, & Angers, Trent. (2008). Signs Of opportunity: How Lamar Advertising grew into the biggest billboard business in America. Lafayette, LA: Acadian House Publishing.

Marlow, James E.. (2001). The last gasp: Cigarette advertising on billboards in the 1990s. Journal of Communication Inquiry, 25(1), 38-54.

McFall, Liz. (2004). The language of the walls: Putting promotional saturation in historical context. Consumption, Markets & Culture, 7(2), 107-128

Nelson, R., & Sykes A. E. (1953). Outdoor advertising, its function in modern advertising and marketing. London: Allen & Unwin.

Ng, Catherine W., & Ng, Evelyn G. H. (2002). State, market and civil society in Hong Kong: A study of multi-media advertising on buses. Asian Journal of Public Administration, 24(2), 287-303.

Taylor, Charles R., & Taylor, John C. (1994). Regulatory issues in outdoor advertising: A content analysis of billboards. Journal of Public Policy & Marketing, 13(1) 97-107.

Taylor, Charles R., & Franke, George R. (2003). Business perceptions of the role of billboards in the U.S. economy. Journal of Advertising Research, 43(2), 150-161.

Vespe, Frank. (1997). High-tech billboards: The same old litter on a stick. Journal of Public Policy & Marketing, 16(1), 176-179.